Children's Diet
- 60% have vegetarian children
- 28% have vegan children
- 9% are semi-vegetarian or trying to switch
Readers' Diet
- 46% are lacto-ovo vegetarian
- 43% are vegan
- 7% are semi-vegetarian
- 4% not vegetarian
- 33% of vegetarians/vegans live with a non-vegetarian spouse
Ages of Children
- 38% of readers are pregnant or have children under age one
- 62% have children aged one to five
- 12% have kids aged six to twelve
- 4% have teens
Ages of Readers
- 49% of readers are 20-30
- 44% are 31-40
- 5% are over 40, including some grandparents living with veg grandchildren
Income
- 12% make less than $15,000 per year
- 26% make $15-30,000 per year
- 32% make $31-60,000 per year
- 20% make $61-100,000 per year
- 9% make over $100,000 per year
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